This is by far the nerdiest episode we ever did, so fasten your seat belts. In his session at UXcamp, Tom said: "Personas – love ‘em or hate ‘em – you can’t not use ‘em. Either you have zombies, or you have living ones." In this recording of his session he talks about different kinds of zombies like Mirror Personas, Undead Personas, Unicorn Personas or Stupid User Personas. He gives advice on how to avoid these fellas and how to make good use of living personas during a project. As a bonus, Tom explains why 37signals doesn’t need personas at all.
Links for this episode:
- Slides of Tom’s Zombie Persona talk
- Another presentation by Tom icludes more info about the Target Persona Exercise and Story Cards
- The book "About Face 2" by Alan Cooper (current edition is "About Face 3")
- The book "The Inmates are running the Asylum", also by Alan Cooper
- The New York Times article about the use of personas by the Ford Motor Company: "Before Creating the Car, Ford Designs the Driver"
- 37signals, makers of Basecamp and Backpack
Listen:
- Download this episode (mp3)
- Subscribe to the podcast in iTunes
- Subscribe to the podcast with other apps
Musikvideo: Adobe Flash Player (Version 9 oder höher) wird benötigt um dieses Musikvideo abzuspielen. Die aktuellste Version steht hier zum herunterladen bereit. Außerdem muss JavaScript in Ihrem Browser aktiviert sein.
[...] might ignore them completely. In fact, we have to be careful, because as Tom Allison says in his UX Cafe presentation, it’s also possible to have these “zombie personas” that lie neglected around our processes. [...]
[...] we might ignore them completely. In fact, we have to be careful, because as Tom Allison says in his UX Cafe presentation, it’s also possible to have these “zombie personas” that lie neglected around our processes. [...]
[...] explains Tom Allison in a slide representation (the .mp3 file can be found in the episode of uxcafe.de on the [...]
[...] Toms Vortrag zu Personas [...]
[...] Zombie Personas “This is by far the nerdiest episode we ever did, so fasten your seat belts. In his session at UXcamp, Tom said: “Personas – love ‘em or hate ‘em – you can’t not use ‘em. Either you have zombies, or you have living ones.” In this recording of his session he talks about different kinds of zombies like Mirror Personas, Undead Personas, Unicorn Personas or Stupid User Personas. He gives advice on how to avoid these fellas and how to make good use of living personas during a project. As a bonus, Tom explains why 37signals doesn’t need personas at all.” (UX Café) http://www.uxcafe.de/2010/06/zombie-personas/ [...]