If we just do our job with user research, information architecture, wireframes and stuff, chances are high to build a useless website with lots of bad content. In his talk at UXcamp Europe, Stefan focusses on the business side of large-scale UX projects. His talk offers food for thought on why we need to align stakeholders, how to do it, and how to sell change management methods.
Thanks to all UXcamp attendees who attended the session, and special thanks to those who participated in the discussion!
Attendees who spoke up gave consent for publication of this recording. Apologies for the sub-standard audio quality in the first few minutes (mobile phone interference).
Links for this episode:
- Slides: Keynote, PDF with animations, PDF without animations
- Wikipedia: 5 whys
- »Stop having projects« – A similar approach is Lou Rosenfeld’s Redesign must die (my take on it: you should have a solid basis first)
My reading recommendations:
- John P. Kotter: A Sense of Urgency
- Dan Heath, Chip Heath: Switch – How to change things when change is hard
- Kerstin Stolzenberg, Krischan Heberle: Change Management
- next practice – Erfolgreiches Management von Instabilität (also worth watching: Im Gespräch mit Prof. Peter Kruse and Peter Kruse at re:publica 2010)
Reading recommendations by attendees:
- G. Richard Shell, Mario Moussa: The Art of Woo (»winning others over«)
- Dave Gray et al: Gamestorming
- Roger Fisher, Alan Sharp: Getting it done – Hwo to lead when you’re not in charge
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