Kommentare zu: Of course http://www.uxcafe.de/2012/04/ofcourse/ Ein Podcast über das Netz im Allgemeinen und User Experience im Speziellen. Wed, 03 Jul 2013 12:32:37 +0000 hourly 1 http://wordpress.org/?v=3.8.4 Von: Johan http://www.uxcafe.de/2012/04/ofcourse/comment-page-1/#comment-166 Wed, 25 Apr 2012 19:34:06 +0000 http://www.uxcafe.de/?p=306#comment-166 Interesting episode.

A recent example from my own work: some people want to add an animated start screen to an application, to “enhance the branding”. This would be shown to all users.

For me this is a clear example where “wow” goes before “of course” – the “of course” solution would be displaying something immediately useful and preferably actionable.

That’s not to say that “wow” and “of course” has to be opposites, but in my experience, “wow” has to be fairly subtle in order to work in the long run. I’m loath to drag up yet another Apple example, but the bouncing scroll in iOS is a good example: it’s subtle, it’s delightful, and it has a function.