http://www.uxcafe.de/2011/03/storytelling-recorded-by-accident/ Ein Podcast über das Netz im Allgemeinen und User Experience im Speziellen. Wed, 03 Jul 2013 12:32:37 +0000 hourly 1 http://wordpress.org/?v=3.8.4 http://www.uxcafe.de/2011/03/storytelling-recorded-by-accident/comment-page-1/#comment-176 Sat, 20 Apr 2013 19:12:51 +0000 http://www.uxcafe.de/?p=193#comment-176 On second thought… Unfortunately this stuff is probably already much better studied and understood by marketing-heads (any out there?), but one thing I thought of in listening to this, again, is that most likely a central part of advertising is more akin to flirting than it is to making a case in front of a judge. It’s not so much that you need to *convince* someone of something through good argument as you have to elicit an emotional response — to *be remembered* – regardless of the means. We kind of got lost talking about the persuasion side of advertising — I think Holger’s argument that a better story makes a better ad makes the most sense to me if I think about the point of an ad being the same as the point of flirting. The formula would be: Flirting: evoke a strong emotion + associate it with yourself; Advertising: evoke a strong emotion (tell a “good” story) + associate with your product/brand.

]]>